Fake Danisa: is it really a counterfeit product?
Danisa is one most premium butter cookies brand, very popular in Asia region, epecially in China and Vietnam. Danisa Butter Cookies has been established global market presence and sold in more than 60 countries.
Danisa Butter Cookies
Danisa butter cookies were created based on original Danish recipe passed down through generations of master bakers. The Danisa creation process starts with selecting butter and milk of the finest grade. Then every natural ingredient is carefully measured against strict standards. Every pieces of Danisa is made with passion to perfection and high attention to detail in order to create and develop the finest, most delicious, delightful, and wonderful butter cookies.
Danisa Butter Cookies has 6 types of shape: Butter Pretzel, Sugar Slice, Harvest Moon, Vanilla Ring and Currant Crunch. All of those creation have delighted Danisa customers world-wide.
Danisa production and manufacturing process is overseen by Danish Speciality Foods, a food company registered in Copenhangen, Denmark. Beside controlling the production in Denmark, Danish Speciality Foods has a licensing agreement with PT. Mayora Indah, Tbk to expand its production capacity through biscuit factory in Indonesia and recently built new plant in Shandong, China.
The Danish Speciality Foods is strictly guarded against the consistent requirements of original Danish recipe for the production of Danisa Butter Cookies in every country, so the Danisa Butter Cookies which produced in Indonesia and China are the same as the one produced in Denmark.
For a global brand like Danisa that is available in many countries, having multiple sources of production is common and practical to ensure that it can cover the massive demands from different parts of the world. This butter cookie manufactured outside of Denmark and we could not be mentioned that they were fake, as all the production of butter cookies following the standard rules and given by Danish Speciality Foods in Denmark. This practice is commonly used by other global brands around the world.
Danisa Butter Cookies has 6 types of shape: Butter Pretzel, Sugar Slice, Harvest Moon, Vanilla Ring and Currant Crunch. All of those creation have delighted Danisa customers world-wide.
Danisa production and manufacturing process is overseen by Danish Speciality Foods, a food company registered in Copenhangen, Denmark. Beside controlling the production in Denmark, Danish Speciality Foods has a licensing agreement with PT. Mayora Indah, Tbk to expand its production capacity through biscuit factory in Indonesia and recently built new plant in Shandong, China.
The Danish Speciality Foods is strictly guarded against the consistent requirements of original Danish recipe for the production of Danisa Butter Cookies in every country, so the Danisa Butter Cookies which produced in Indonesia and China are the same as the one produced in Denmark.
For a global brand like Danisa that is available in many countries, having multiple sources of production is common and practical to ensure that it can cover the massive demands from different parts of the world. This butter cookie manufactured outside of Denmark and we could not be mentioned that they were fake, as all the production of butter cookies following the standard rules and given by Danish Speciality Foods in Denmark. This practice is commonly used by other global brands around the world.
Source : PRzen
Fake Danisa Butter Cookies - It is Real or Myth ?
Nowadays, globalization becomes much more popular and has a huge impact to the economy and business worldwide. It makes companies stateless, without walls, with the Internet as an integral marketing and cultural tool.
There are many businesses looking for new markets and trying to expand their businesses. From technology industry, such as Airbnb, Microsoft, Google, Apple; fashion retailers, such as H&M, Zara, Top Shop, to consumer goods industry, such as: Nestle, Unilever, Mondelez and many more. These businesses are all trying to expand to new areas, especially Asia which has the fastest growing industry and better economy nowadays.
Globalization is not just only expanding the retailer, but also expands the manufacturer. People can easily find clothes, bags, shoes or snacks which brands originated in Europe and United States, but actually made in countries outside of their origin. For example: Nike, a brand originated from America which is engaged in the design, development, and manufacturing of shoes and sports apparel, has many products made in Vietnam, Indonesia or Thailand. Nike from Indonesia can’t be considered as Fake. Companies like Nike no longer produce their own product in their origin countries, instead they create manufacturing plants across the world such as in Vietnam, Indonesia or Thailand, in order to cater huge demands from all over the world, especially Asia. By doing so, Nike has can cater more demands across the region, faster delivery to market and have a reduced product cost thus benefiting the business.
Danish Speciality Foods is a Danish company that produced premium butter cookies under brand name Danisa. Danisa has been sold in more than 60 countries, however, the production manufacturer is not only located in Denmark, but also in Indonesia through a joint licensing agreement with PT. Mayora Indah, Tbk who recently has expanded its production capacity with a newly built plant in Shandong, China
Source : Pressport
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